Hudson-Powell is the collaborative practice of brothers
Luke Powell and
Jody
Hudson-Powell — an independent London studio from 2005 to 2015,
continuing as a partnership at Pentagram
London , where the selected works are held.
In 2026, IDEA Magazine gave issue 412 to twenty years of the practice:
an essay by Michael Bierut, a long-form interview, and the printed
spreads — kept here .
The studio years are surfacing slowly.
Elsewhere, on Instagram:
Luke ,
Jody .
The Miracle of Flight — IDEA Magazine 412,
2026 P.120-121
Selected works — at Pentagram
Studio years
Responsive Type — Dynamic type before variable fonts existed — returning here soon. 2005